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Brown tourism sign

Brown tourist signs are designed to:

  • safely guide visitors to a tourist destination along the most appropriate route for the final stage of their journey
  • indicate attractions or facilities that a tourist would not reasonably expect to find in that location.

A tourist destination is broadly defined as; a permanently established attraction or facility which attracts, or is used by, visitors to an area and is open to the public without prior booking during its normal opening hours. As tourists would normally expect to find a signed destination open, a minimum period has been applied to normal opening hours of at least six hours a day, 180 days a year.

If you would like to apply for a tourism sign, read our tourism signs guidance for applicantsapproved symbols guidance and then complete the application form and return it to:

Devon County Council
Highways and Traffic Management
Great Moor House
Bittern Road

Applications for signing from the motorway and trunk roads have additional criteria which is available from Highways England.