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Brown tourism sign

Brown tourist signs:

  • safely guide visitors to a tourist destination along the most appropriate route for the final stage of their journey
  • indicate attractions or facilities that a tourist would not reasonably expect to find in that location.

A tourist destination is;

a permanent attraction or facility which attracts, or is used by, visitors to an area and is open to the public without prior booking during its normal opening hours.

Tourists expect a signed destination to be open, therefore a minimum period of six hours a day, 180 days a year applies to normal opening hours.

Signs are provided to give essential directions where no existing direction signs can be followed. They should not be used as a means of circumventing planning control for advertisements, nor as a substitute for other promotional material.

It can take up to six months for signs to be erected.

If you would like to apply for a tourism sign, read our tourism signs guidance for applicantsapproved symbols guidance and then complete the application form and return it, along with the assessment fee, to:

Devon County Council
Traffic Management Team
Great Moor House
Bittern Road

Motorways and Trunk Roads do not come under the jurisdiction of Devon County Council. Applications for these roads have additional criteria which is available from National Highways (formerly Highways England).

Please carefully consider the criteria for National Highways tourism signing before you proceed with your application.