Since marketing and social enterprise first crossed swords the positioning of social purpose in the marketing message has been a bone of contention. There are those that say that when competing in the marketplace, an enterprise’s goods and services should … Continue reading
Month: December 2017
Competition
Competition in the market has been reported as the biggest obstacle to social enterprises achieving success. Ahead of red tape, staff recruitment and Brexit, more than 60% of social entrepreneurs canvassed in the Department for Digital, Culture, Media and Sport’s … Continue reading