I would like to request data on your marketing spend for the most recent financial year.
I would like the overall total spent on marketing in the last year and specifically the breakdown of specific marketing activity into its disciplines. Wherever budget has been spent and allocated to ‘marketing’ please give details.
Can you please present all data in a spreadsheet in the following format.
Name of council authority Specific Marketing Activity Cost
Unfortunately, we are unable to split the figures into separate marketing activities, as requested. However, the figures shown below are the total 19/20 Communications costs, by subjective split instead.
The figures below include only the central/corporate communications team spend, and not work commissioned by individual services. These figures exclude spends such as recruitment advertising.
| Category | Amount |
| Staff Costs (EMPLOYEE) | £1,148,491 |
| Income generated (INCOME) | -£324,473 |
| External costs (SUPPLIES) | £158,663 |
| Internal recharges (SUPPORT) | £1,017 |
| Transport costs (TRANSPRT) | £6,690 |
| Grand Total | £990,387 |