How much was spent on advertising in the last financial year?
Devon County Council (DCC) does not hold this information. This is because we do not record the spend in enough detail to provide figures specifically for advertising only.
The total spend on public relations, advertising and communications strategy for 2021/22
was £799,000.
2021/22 will contain some significant levels of spend in respect of Covid-19 which we would not have encountered in the past.
All figures include Authority* wide non-statutory** advertising spends***, elements of which
will be grant or external income funded.
*Authority is defined as excluding schools and partnerships.
** Non-statutory spend includes general communications to the public, public relations
campaigns and advertising of staff vacancies.
*** advertising spends excludes the cost of internal staff time.