Could you please let me know how much you spent on advertising on social media platforms in each of the last four financial years – 2019/20, 2020/21, 2021/22 and 2022/23 – broken down by platform.
| Year | Twitter/X | TikTok | Other | TOTAL | ||
| 2019/20 | 175 | 175 | 550 | 900 | ||
| 2020/21 | 5,089.94 | 5089.94 | ||||
| 2021/22 | 20,584.66 | 600 | 21,184.66 | |||
| 2022/23 | 522.32 | 584.53 | 4,157.45 | 5,264.30 |
This is Devon County Council spending on social media advertising. It does not include any agency spend for advertising.