Advertising spend

1. What is the total amount spent by this local authority in each of 2016-17, 2017-18 and 2018-19 on advertising, broken down by the following categories:
* Out-of-home advertising such as banners/billboards/posters/displays/signs etc
* Print advertising, excluding local newspapers/publications, such as direct mail and leaflets.
* Print advertising within local newspapers/publications
* Film/TV/video
* Local radio
* Social media
* Online advertising (recruitment)
* Online advertising (non-recruitment)
* Any other 

We do not hold the information regarding the spend by the specified categories but can provide the
total spend on advertising per year:

2016/17: £731,851
2017/18: £529,206
2018/19: £501,400

 

2. The top 5 outlets in terms of advertising spend

We have interpreted your request to refer to each financial year as referred to in question 1:

2016/17

THIRTY THREE LLP
LOCAL WORLD LTD
MCCONNELLS(MIDLANDS)LTD
TRIBE COMMUNICATIONS LTD
R H PARTNERS

2017/18

LOCAL WORLD LTD
HAMPTONS RESOURCING LTD
THIRTY THREE LLP
WHITE SPACE ADVERTISING LTD
MCCONNELLS(MIDLANDS)LTD

2018/19

MCCONNELLS(MIDLANDS)LTD
WHITE SPACE ADVERTISING LTD
ARCHANT COMMUNITY MEDIA LTD
A B MULTIMEDIA LTD
THIRTY THREE LLP