Skip to content

10,000 Devon children are in the ‘Big Brush Club’


More than 10,000 young children across hundreds of Early Years settings in our local authority area will benefit from a supervised toothbrushing scheme that was launched earlier this week.

It follows new figures that shows that a fifth of all five-year-olds in Devon (excluding West Devon) have some form of tooth decay with rates in South Hams being amongst the highest nationally.

The scheme is for three to five-year-olds and is called the Big Brush Club; it has been running in some areas of Devon, Plymouth and Torbay since 2023.

Now its being rolled out to all Devon primary schools who have an Early Years nursery, pre-school or reception class.

So far 10,225 children are due to take part in 225 settings, with more signing up each day.

Funded by NHS Devon, in partnership with Devon Public Health, Plymouth City Council and Torbay Council, the scheme is being delivered by dentist provider At Home Dental.

It follows the launch of the latest National Dental Epidemiology Programme survey, which was published yesterday (February 11) which shows that 21.2 per cent of five years olds in Devon had some form of dental decay in 2024.

Another study has also concluded that targeted supervised tooth brushing can save 2,666 days of school absence for every 5,000 children.

Under the scheme teachers hold short, daily toothbrushing sessions alongside lessons about self-care, healthy eating and reducing sugar.

Each child is provided with a toothbrush and toothpaste pack to take home, encouraging toothbrushing to be a part of their normal daily routine.

Steve Brown, our Director of Public Health and Communities, said:

“Children’s oral health is one of our priorities. A fifth of all of five-year-olds in Devon experience some form of tooth decay, which is largely preventable.

“Tooth decay is the most common reason for hospital admissions among children aged five to nine and children with dental problems may have poorer diets due to dental pain, have higher levels of school absenteeism as well as impaired concentration due to pain and disrupted sleep.

“We know that supervised toothbrushing is an effective evidence-based response to the alarming deterioration in local children’s oral health and will lead to measurable improvements to the oral health of children in Devon.”

Councillor Roger Croad, our Cabinet member for   Public Health, Communities and Equality, said:

“I am pleased that in partnership with NHS Devon, Torbay and Plymouth City Council that Devon is the first region in the South West to roll out this vital initiative to all to school based Early Years settings.

“This initiative will not only benefit the individual child but will have a positive impact on their siblings and wider family, embedding good oral health practices in their routines now and for life.”

Jonathan Bouwer-Davies, Clinical Dental Adviser for NHS Devon said: “We know almost a fifth of five-year-olds have tooth decay which can, in severe cases, lead to children needing hospital treatment.

“Understanding how to brush your teeth properly is an important life skill for children. It takes schools five minutes a day and the benefits can be life-long.

“I am proud that Devon is the first area in the South West to extend the scheme to all primary schools thanks to the collaboration between NHS Devon, Devon County Council, Plymouth City Council and Torbay Council.”

Jonathan Bouwer-Davies, Clinical Dental Adviser for NHS Devon said:

“We know almost a fifth of five-year-olds have tooth decay which can, in severe cases, lead to children needing hospital treatment.

“Understanding how to brush your teeth properly is an important life skill for children. It takes schools five minutes a day and the benefits can be life-long.

“I am proud that Devon is the first area in the South West to extend the scheme to all primary schools thanks to the collaboration between NHS Devon, Devon County Council, Plymouth City Council and Torbay Council.”


Top