TikTok has announced a new scheme to help small and medium-sized businesses to sell locally-produced goods on the TikTok Shop platform. The Shop Local Competition will provide support to organisations that produce and sell goods within their local area.
Five businesses will each receive a package valued at more than £150,000. This will include guidance on using the TikTok Shop platform, mentorship, training and public relations and marketing support.
The scheme is open to UK-based small and medium-sized businesses that sell locally produced products. Eligible applicants must demonstrate their potential to expand through online retail.
To take part, applicants must create and upload a TikTok video that showcases their business, products or contribution to the local community. Entries must include the hashtag #ShopLocalComp and tag @TikTokShop_UK in their content.
Focus of fund/fund aims:
Five UK businesses will receive support from TikTok to help them launch their business selling locally-based products on the TikTok Shop platform
Application deadline:
13 November 2025