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Marketing and PR Masterclass: Maximising your School’s Reputation | Thursday 24th May 2018

There has never been greater competition among schools for pupils and teachers. Increasingly  schools are realising the importance of boosting their image and reputation to ensure admissions figures are strong and to recruit and retain great staff.

Any organisation is vulnerable to a “crisis” – and schools are no different. Whether it is a weak Ofsted report, allegations against staff or poor exam results, a negative story in the media can have a significantly damaging effect on a school’s reputation.

Ollie Lane, Director and Head of Education, PLMR will explain how schools can: win regular, positive media coverage to achieve their wider objectives, prepare for and navigate a crisis so effectively, that not only can it be managed without reputational damage, but it can
be turned into a positive.

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