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Fund title: The Which? Fund

Focus of fund/fund aims:

Grants to support research projects aiming to improve understanding of unfair consumer treatment (consumer harm) faced by vulnerable and disadvantaged groups

Application deadline:

29 September 2021

Fund description:

Consumer organisation Which? is providing grants for research projects to improve understanding of consumer harm. The aim is to investigate how certain groups of consumers may face difficulties and be adversely affected when they receive unfair or unclear treatment as a consumer.

Grants are available to charities and universities with projects to identify the issues and find solutions to make life simpler, fairer and safer for vulnerable consumers.

The main areas are:

  • Money
  • Consumer rights and protections
  • Keeping consumers safe from scams
  • Digital life

The funding should focus on tackling consumer harm faced by disadvantaged and diverse communities such as women, people living with disabilities or health conditions, low-income households or members of diverse ethnic communities.

There is no maximum grant but the total funding available is £75,000 for 2021/22.


Further information: