‘Chat, play, read’ campaign to encourage learning at home
DfE ‘Chat, play, read’ campaign to encourage learning at home The Department for Education (DfE) has announced it will launch a new campaign – #chatplayread – later this year. The campaign will highlight that it is never too early to help develop children’s communication, language and literacy skills and will also provide practical advice on how to fit quality interactions into parents’ daily routines. The announcement comes as currently over 180,000 (28%) children in England are not achieving the levels of communication, language and literacy they need to thrive by the time they finish their reception year. Ahead of the campaign, the DfE has released a new video starring journalist and co-founder of Mum&You, Natasha Kaplinsky, along with media psychologist Emma Kenny, as a ‘useful tool’ for parents on how they can chat, play and read with their children.