{"id":2607,"date":"2019-09-06T10:00:21","date_gmt":"2019-09-06T09:00:21","guid":{"rendered":"https:\/\/www.devon.gov.uk\/economy\/?page_id=2607"},"modified":"2023-02-06T17:16:40","modified_gmt":"2023-02-06T17:16:40","slug":"engaging-rural-micros","status":"publish","type":"page","link":"https:\/\/www.devon.gov.uk\/economy\/business-support\/completed-business-support-projects\/engaging-rural-micros\/","title":{"rendered":"Engaging Rural Micros (ERM) Project"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3637\" src=\"https:\/\/www.devon.gov.uk\/economy\/wp-content\/uploads\/sites\/68\/2021\/02\/ERM-logo-6-cropped.jpg\" alt=\"Engaging Rural Micros logo\" width=\"251\" height=\"120\" \/>\u00a0<\/p>\n<p><strong>The Engaging Rural Micros Project is now closed. Thank you to all the project partners and participants. <\/strong><\/p>\n<p>The Engaging Rural Micros project was a two-part research study which ran from 2018 to 2021. The aim of the project was to help Devon County Council to find out how we can shape business support programmes to better engage with and support rural businesses with less than 10 employees (Micro Businesses). <span data-contrast=\"auto\">These busine<span data-contrast=\"auto\">sses<span data-contrast=\"none\">\u00a0make up 90.1% of Devon\u2019s rural economy (excluding Exeter)<span data-contrast=\"none\">. The project work included:<\/p>\n<ul>\n<li>Phase 1: Proof of Concept research in North and Mid Devon;<\/li>\n<li>Phase 2: Research Trial in Devon, and the Exmoor and Blackdown Hills <span data-contrast=\"none\">areas of Somerset.<\/li>\n<\/ul>\n<p><span data-contrast=\"none\">We understand that there is a need to provide tailored and accessible support to enable these rural micros to increase time working <i><span data-contrast=\"none\">on the business<\/i><span data-contrast=\"none\"> rather than <i><span data-contrast=\"none\">in the business<\/i>. Better supporting these businesses in the future could have a significant positive impact on our rural economy as well as the mental health and wellbeing of those working in it.<\/p>\n<h2>Phase 1: Proof of Concept<\/h2>\n<p><span data-contrast=\"none\">A six<span data-contrast=\"none\">-month proof of concept phase <span data-contrast=\"none\">engaged with over 100 micro businesses. It targeted the Mid Devon and North Devon districts<span data-contrast=\"none\">\u00a0through surveys, case studies and focus group\u00a0<span data-contrast=\"none\">research<span data-contrast=\"none\">.<\/p>\n<p>Thank you to all of the businesses that took part in the proof of concept phase, your input was extremely valuable and helped us to use the findings to launch the Phase 2 Research Trial.<\/p>\n<p><strong>If you would like to read more information about the Phase 1 Proof of Concept study, the <a href=\"https:\/\/devoncc.sharepoint.com\/:b:\/s\/PublicDocs\/Economy\/Edw5ANEaJCpAvNOTAFMMMl4BJFOOsRMoBEq9gUtU7C3olg?e=yLR274\" rel=\"noopener\">final report<\/a> is available online, along with <a href=\"https:\/\/devoncc.sharepoint.com\/:b:\/s\/PublicDocs\/Economy\/ESgx8KWj6LVCofvLcPUGxAsBsbvsv6yGNN1uUU2VHS4O-Q?e=tjqZyq\" rel=\"noopener\">Annexe A<\/a> and <a href=\"https:\/\/devoncc.sharepoint.com\/:b:\/s\/PublicDocs\/Economy\/EXmT4fRp65xPpJpWX9dyA8UBYLJ4uMN18_B06LAtkEbwpw?e=rwRvtZ\" rel=\"noopener\">Annexes B &amp; C.<\/a><\/strong><\/p>\n<h2>Phase 2: Research Trial<\/h2>\n<p><span data-contrast=\"none\">The research trial tested different methods of engaging with rural micro businesses, and monitored how they responded to different types of support. Devon County Council (DCC) worked closely with <a href=\"https:\/\/www.marjon.ac.uk\/research\/\" rel=\"noopener\">Plymouth Marjon University<\/a>; <a href=\"https:\/\/businessinfopoint.co.uk\/\" rel=\"noopener\">Business Information Point<\/a>; and <a href=\"https:\/\/www.cosmic.org.uk\/\" rel=\"noopener\">Cosmic<\/a> to deliver different business support packages and evaluate their impact.<\/p>\n<p>The trial had a range of interesting findings. The unique business engagement methods were cited as particularly successful in an <a href=\"https:\/\/innovationgrowthlab.org\/blog\/recruiting-smes-business-support-programmes-what-were-learning\" rel=\"noopener\">Innovation Growth Lab Blog post<\/a>.<\/p>\n<p>Thank you to all of the businesses which took part in the trial phase. Business participation was extremely valuable and helped to inform the support programmes the council plans deliver in the future. To find out more about the current business support on offer from Devon County Council, visit the <a href=\"https:\/\/www.devon.gov.uk\/economy\/business-support\/\">DCC Business Support webpages<\/a>.<\/p>\n<p><strong>To read the findings of the Phase 2 Research Trial, the <a href=\"https:\/\/devoncc.sharepoint.com\/:b:\/s\/PublicDocs\/Economy\/EeKNrUrtCDhJnRfDdgonrvABlDYTVEODtscfs0CublvjFA?e=nrF9VI\" rel=\"noopener\">final report<\/a> is available online.<\/strong><\/p>\n<h2>Contact<\/h2>\n<p><span data-contrast=\"none\">If you would like to know more about the ERM project please email <span data-contrast=\"none\"><a href=\"mailto:engagingruralmicros@devon.gov.uk\">engagingruralmicros@devon.gov.uk<\/a>.\u00a0<\/p>\n<p><span data-contrast=\"auto\">Follow @RuralMicros on <a href=\"https:\/\/twitter.com\/RuralMicros\" rel=\"noopener\">Twitter<\/a><span data-contrast=\"auto\"> and <span data-contrast=\"auto\"><a href=\"https:\/\/www.facebook.com\/RuralMicros\/\" rel=\"noopener\">Facebook<\/a> <span data-contrast=\"auto\">to stay up to date with future support opportunities.<\/p>\n<hr \/>\n<p>The Engaging Rural Micros project was run by Devon County Council, who won government funding in rounds 1 and 2 of the <a href=\"https:\/\/www.gov.uk\/government\/collections\/business-basics-programme\" rel=\"noopener\">Business Basics Fund<\/a> via <a href=\"https:\/\/www.gov.uk\/government\/organisations\/innovate-uk\" rel=\"noopener\">Innovate UK<\/a>.<\/p>\n<p>If you would like more information about how data was handled as part of this trial, please read our <a href=\"https:\/\/www.devon.gov.uk\/privacy\/privacy-notices\/privacy-notice-for-economic-research\/\">privacy notice<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 The Engaging Rural Micros Project is now closed. Thank you to all the project partners and participants. The Engaging Rural Micros project was a two-part research study which ran from 2018 to 2021. The aim of the project was &hellip; <a href=\"https:\/\/www.devon.gov.uk\/economy\/business-support\/completed-business-support-projects\/engaging-rural-micros\/\" aria-label=\"Continue reading Engaging Rural Micros (ERM) Project\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1864,"featured_media":0,"parent":4025,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-sidebar.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2607","page","type-page","status-publish","hentry"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-21 13:59:22","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/pages\/2607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/users\/1864"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/comments?post=2607"}],"version-history":[{"count":6,"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/pages\/2607\/revisions"}],"predecessor-version":[{"id":4401,"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/pages\/2607\/revisions\/4401"}],"up":[{"embeddable":true,"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/pages\/4025"}],"wp:attachment":[{"href":"https:\/\/www.devon.gov.uk\/economy\/wp-json\/wp\/v2\/media?parent=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}