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Innovation in Healthy Ageing: Challenges

European Union - European Regional Development Fund. Heart of the South West. Innovation in Healthy Ageing

Programme overview

The project is operating in the Heart of the South West LEP area specifically Devon, Plymouth and Torbay.

The Innovation in Healthy Ageing project responds to a number of challenges and opportunities around the impact of ageing populations, changing lifestyle choices and the rise in chronic conditions which are placing increased pressures on healthcare budgets.

This project will drive transformation on how healthcare services are delivered. The programme will allow the NHS and councils who have responsibility for adult social care to change the way they do business.

The project will achieve this by engaging with SMEs (and social enterprises) in the UK Life Sciences sector.

Calling upon their innovation and experience to provide solutions by exploring different approaches on how healthcare services can be delivered. It is part-funded by the European Regional Development Fund.

Applications are welcome from all adult social care and healthcare providers, including medical technology and pharmaceutical companies.

What’s on offer?

  • Free specialist innovation business support.
  • Free student placements.
  • An opportunity to apply for a grant to cover 60% of your total solution costs. The Innovation in Healthy Ageing Challenge Fund is now closed for applications.

Check your eligibility >

Register your interest >


Products and/or services that support mental and physical wellbeing, ideally while also taking advantage of local community assets and peer groups.




Provide innovative solutions that will enable the patient to access social and healthcare services, as well as finding and connecting with peer groups and local community assets.

Products and/or services that enable people to have better awareness and access to relevant information appropriate to their care and wellbeing requirements. Leveraging existing information sources; applications and enabling smart linkages that will enable an ecosystem of resources.


Provide innovative solutions that will empower people to manage their own care be more socially active and engaged with their community and peers.

Products and/or services that enable people to decide on how their care or wellbeing requirements are met and support independent living. Products and/or services that facilitate and ease people to become active and engaged in local activities or groups.

Education and training

Provide innovative solutions that deliver education and lifestyle support for people receiving and delivering care.

Products and/or services that will educate people in later life on how best to plan and manage their care or lifestyle as well as educational activities for older people that get them out and active with others in the community.


View upcoming Innovation in Healthy Ageing events.

Frequently asked questions

View our frequently asked questions.

Contact us


Devon County Council

Contact: Debra Steele
Tel: 01392 383000

West Devon Business Information Point

Contact: Dee Gill
Tel: 0800 592872

University of Plymouth

Contact: John Tredinnick-Rowe
Tel: 01752 587573

SW Academic Health Science Network

Contact: Hannah Girvan
Tel: 07539 256805

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