Commercial geodemographic segmentation data

1. Does your organisation use any Commercial geodemographic segmentation data or services such as Experian’s MOSAIC, CACI’s ACORN?

Yes; however, this it was purchased on behalf of the Integrated Care Exeter project via the multi-agency project management team and that DCC were licensed within that wider agreement. This is a local care and health project involving the Royal Devon and Exeter NHS Foundation Trust, Devon County Council, North, Eastern and Western Devon Clinical Commissioning Group and other voluntary sector organisations.

2. If yes, can you please provide details of:

a. The names of the data set or products acquired.

MOSAIC

b. The dates that these products were acquired and were in use.

February 2017

c. The amount of money spent on these products.

£12,000 per annum

d. The purposes which you use these products for.

It was purchased for the Devon, Plymouth and Torbay area to support health and care risk stratification work through the Integrated Care Exeter Programme.

e. What categories of data do you specifically use from within these products for your work?

Community profiling, and population health analysis.

f. Any instances where these products were used for predictive modelling.

None

3. Do you have any partnerships with any other public or commercial bodies for data sharing?

No

a. If yes, please provide details of the partnerships, including names of organisations and types of data shared.

This question is not applicable following our response above.

4. Have you developed your own demographic profiling systems?

No

5. If yes, can you please provide details of:

a. What methodology was used in the creation of these profiling systems?

b. The sources of any open, partnership, and/or third party data used in the creation of these profiling systems?

This question is not applicable following our response to question 4 above.

6. Does your organisation use any other type of data or services provided by Experian?

No

7. If yes, can you please provide details of:

a. The type of data or service acquired.

b. The dates that these data and/or services were acquired and were in use.

c. The amount of money spent on these products.

d. Any instances where these products were used for predictive modelling.

This question is not applicable following our response to question 6 above.

8. Has your organisation purchased any data or services from other companies engaged in market research/consumer behaviour data aggregation and/or analysis?

No

9. If yes, please provide company names and details of:

a. The type of data or service acquired.

b. The dates that these products were acquired and were in use.

c. The amount of money spent on these products.

d. Any instances where these products were used for predictive modelling.

This question is not applicable following our response to question 8 above.