Resource for Groups
Promoting Your Activity or Group
Why promote?
There are lots of good reasons for promoting your activity or group. You might want to
- encourage new members to join your group;
- advertise a special activity or event;
- get local support for what you are doing;
- sell or donate what you are making;
- get publicity for fund-raising;
- find other like-minded individuals or groups; or
- show your work to other people.
Types of promotion
There are lots of different ways to promote what you do.
- Parish magazines or local newspapers Send in short articles or invite someone to come and see what you are doing.
- Local radio or television. Contact the local station if you have something special that might interest more people.
- Exhibit paintings or craftwork. You might be surprised at the amount of interest you get.
- Produce postcards, Christmas cards or calendars of a special piece of art or craft work and use them as give-away publicity or sell them.
- Write books of reminiscence, poetry or any other writing to give or sell to friends and the community.
- Make a leaflet describing what your group does. Ask if you can leave it in the library, council offices, GP surgery, post office, and newsagent or community hall. Try a house-to-house drop throughout your community.
- A poster to publicise a special event. Again, try the same places that have agreed to take your leaflet.
On loan for promotion
A mentor may be able to help you borrow work by other people to enable you to put together a larger exhibition. You could exhibit:
- collective craft works and hangings;
- paintings and drawings;
- photographs, music CDs or DVDs; or
- reminiscence items, clothes and artefacts.
