The Primrose traditionally heralds the coming of spring and decorates countless miles of Devon's hedgerows and roadside verges in the early months of the year. As such, it contributes significantly to the quality of life of Devon's residents and its many visitors. It has been selected as a priority species in the Devon Biodiversity Action Plan to act as a flagship species for promoting commonplace forms of wildlife amongst the public.

Common species such as the Primrose are often useful indicators of the world around us. Unless we succeed in maintaining the status of such common plants, we stand little chance in saving those habitats and species that are already rare or threatened. By promoting the conservation of the Primrose, we can help to look after the many habitats in which it is fundamental for growth and the many species that are typically found along side it.

By creating awareness of such a common species will allow a 'hands on' approach to be taken to conservation. People are more likely to react to something they are familiar with as opposed to that which is unusual or intimidating.

Although Primroses are more abundant in Devon than elsewhere in the country, there is anecdotal evidence that numbers are declining. Conservation in Devon is not just about rare or threatened species. It is also about caring for the plants and animals that make the area where we live so special.