The Strategic Intelligence section at DCC has produced detailed profiles - with maps and graphs - of the 29 Devon Town areas using ‘Mosaic’ classifications.  These use a range of sources to identify neighbourhoods at the individual postcode level.  It is strongly recommended that each profile is read in conjunction with the Appendix – Guide to Mosaic Groups and Types. (73KB - pdf help)

Mosaic Public Sector is designed to identify groupings of consumer behaviour for households and postcodes.  The methodology used is unique to Experian, and has been redefined during many years of creating classifications using data from different sources and different levels of geography. Around 54% is sourced from the 2001 census and 46% includes the edited Electoral Roll, Experian Lifestyle Survey information and Consumer Credit Activity, Post Office Address File, Shareholders Register, House Price and Council Tax Information and ONS local area statistics.

Mosaic classifies postcodes into 11 Mosaic Groups and then subdivides them further into 61 detailed Mosaic Types.   In each type there are a number of key features which make each category distinctive and are useful to bear in mind when devising communications concerning them.  These are subjective and are intended to highlight key issues rather than to be comprehensive.

It is strongly recommended that each profile is read in conjunction with the Appendix – Guide to Mosaic Groups and Types (73KB - pdf help).

Ashburton and Buckfastleigh (3.58MB - pdf help)
Axminster (3.29MB - pdf help)
Barnstaple (3.36MB - pdf help)
Bideford and Northam (3.56MB - pdf help)
Braunton (2.98MB - pdf help)
Cullompton (4.08MB - pdf help)
Crediton (3.82MB - pdf help)
Dartmouth
Dawlish (4.13MB - pdf help)
Exeter
Exmouth (3.20MB - pdf help)
Great Torrington (4.07MB - pdf help)
Holsworthy (3.12MB - pdf help)
Honiton (3.34MB - pdf help)
Ilfracombe (3.90MB - pdf help)
Ivybridge (3.12MB - pdf help)
Kingsbridge (3.15MB - pdf help)
Lynton and Lynmouth (3.24MB - pdf help)
Moretonhampstead (3.04MB - pdf help)
Newton Abbot and Kingsteignton (4.09MB - pdf help)
Okehampton (3.19MB - pdf help)
Ottery St Mary (4.01MB - pdf help)
Seaton (3.04MB - pdf help)
Sidmouth (3.73MB - pdf help)
South Molton (3.62MB - pdf help)
Tavistock (3.49MB - pdf help)
Teignmouth (3.06MB - pdf help)
Tiverton (3.25MB - pdf help)
Totnes (3.11MB - pdf help)

National Parks

Dartmoor Park (4.24MB - pdf help)