After Writing the Advertisement
Where are the mistakes?
- When you have finished writing, read the copy through - carefully and critically.
- Check punctuation, spelling and sense. Your eye will see what it expects to see, so mistakes are easily made.
- Remember to use spell check as well as grammar checking.
- Always assess the advertisement's impact. Would it make you want to apply?
- Check back against the Job Description and Person Specification - have you conveyed exactly what you intended?
- Look at the structure of what you have written.
- Be mindful of discriminatory language. Not just the obvious no-no's, but implied discrimination too. For example, it's a fact that fewer people from certain ethnic minorities attend university, so check whether your request for a degree is really necessary.
- Track copy-performance; ask short-listed candidates what they remember about the advertisement.
- Ask someone else to read and check it.
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