Devon County Council’s brand has changed. This means that the way we use type, colour and design in our written and visual communications must follow certain rules. This will help us build a unique look and feel for Devon County Council to ensure that all our work is recognised and understood by our audiences.

Why is an effective brand important?

An effective brand helps create a positive impression of our work and ensures that Devon County Council is seen as a professional and efficient organisation. It helps to raise public awareness and appreciation of what we do, and when we have achieved good things it is important that the Council is associated with them. Our brand is the tool we use to make that association.

Devon County Council competes with other authorities for investment, with other organisations for attention, with other employers for people and with other services for media coverage. Our brand helps us to compete effectively.

Although no logo on its own can say everything about our values and character, it is important that it’s relevant to who we are and what we want to achieve. The strong use of green combined with the leaves expresses the theme running through our Strategic Plan to Make Devon Greener, reflecting how we will protect and preserve the beautiful environment in which we live for future generations.

The use of the leaves also represents how we will support the growth and recovery of our local economy, from initiatives such as promoting buying local produce through to supporting local businesses to adopt more environmentally friendly practices.

Our logo states very clearly and proudly that we are Devon County Council, England’s greenest county - If you require a copy of the logo please send an email to marketing@devon.gov.uk and briefly state the reason why.

You can download a copy of our Corporate ID Guide (965KB - pdf help)